some things I believe in...

UX is a team sport

Everyone has a part to play in good user experience. An important part of being a good UXer is getting your team as excited about their users as you are.

Every project is unique

There’s isn’t one perfect UX process. Each project needs different tools, techniques and methods depending on what you’re trying to achieve.

The truth is out there

The only way to design well is by truly understanding the people you’re designing for.