Hi I'm Sam, A user research who helps people make impactful decisions based on insights

I have over 10 years experience, from start-ups to scale-ups and national-scale businesses, charities and government departments.

I love seeing how insights can help shed light on the chunkiest of challenges, helping organisations make informed decisions that create value for them and the people they engage with, while helping them reduce risk and costs.

I believe user research should be a team sport, that it should lead to impactful change, and that it should be fun!